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By Kathy Tyrer
LOS ANGELES–Investment brokerage house Charles Schwab has launched a national search for a shop to handle $10 million in advertising for its electronic trading unit.
The San Francisco-based financial services company has hired consultant Mike Marsak of Effective Marketing Strategies in Marina del Rey, Calif., to coordinate the search.
The selected shop will handle broadcast and print creative work, media planning, and possibly print and on-line ad buying. Rubin Postaer and Associates in Santa Monica, Calif.,
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