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NEW YORK Chanel has launched several initiatives to commemorate the anniversary of the debut of its legendary No. 5 perfume on May 5, 1921.
Along with new ads, the main item in the current effort is a short Internet film starring French actress Audrey Tautou, which is directed by Jean-Pierre Jeunet. The film, called “Train de Nuit,” depicts a brief encounter between a man and a woman traveling to Istanbul on an Orient Express train.
Tautou follows in the footsteps of cinematic muses like Nicole Kidman, Ali McGraw, Carole Bouquet, Lauren Hutton and Catherine Deneuve who have served as spokeswomen for the brand.
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