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Century 21, the real estate brokerage, has selected four finalists to pitch the creative portion of its advertising account, estimated at $30 million.
Michael Trainor, executive vice president of Parsippany, N.J.-based Century 21, identified the contenders as Arnold Communications in Boston and New York shops Bozell Worldwide, DDB Needham, and Grey Advertising.
Incumbent Campbell Mithun Esty in Minneapolis was invited to participate but declined to defend.
According to Trainor, all four agencies will make “brand positioning” presentations during the week of Sept.
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