WASHINGTON — In its first-ever report on e-commerce activity, the Census Bureau found that in 1999 about one-half of 1% of all retail sales took place on the Internet. Business-to-business deals accounted for more than 90% of the online sales.
The report released Wednesday showed that the dollar value of e-commerce activity varied significantly among different sectors, although almost all industry groups were engaged in e-commerce to some degree. Twelve percent, or $485 billion, of the total value of all manufacturing shipments were sold electronically.
Merchant wholesalers came in second at 5.3 percent, and service industries — including travel services, brokerages and publishing — had 0.6 of their sales values online. Among retail sellers, companies that use the Internet and catalogs sell online more than their brick-and-mortar counterparts. Of those, the most popular products are computer hardware, followed by books and magazines, the report says.
(Copyright 2001 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity