Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek editorial director James Cooper handed out awards to all 18 honorees, some lof whom had flown in from San Francisco, Atlanta, Boston and Boulder, Colo.
Congratulations to all the winners!
PHD and Essence Celebrate
The media teams behind YouTube's instantly recognizable Best Campaign Spending $10 Million-$25 Million, Essence and PHD, which respectively handled the effort's online and offline elements.
Jurors and Editors
From left, Adweek editorial director James Cooper, MPOY juror and president of OMD East Chris Pyne, Digitas chief media and strategy officer (and the evening's co-host) Baba Shetty, and Adweek director of editorial partnerships Michael Bürgi.
Crispin’s Winners for Jell-O
Fresh in from freezing Boulder, Colo., Crispin Porter + Bogusky's Kristen Fox (l.) and Stacy Feehery celebrate their agency's Best Use of Social ($1 Million-$5 Million) win for Jell-O.
22squared in the Driver’s Seat
22squared's Kyle Lebet (l.) and Scott Peters hold up their MPOY plaque honoring the Atlanta agency's work for Toyota Corolla.
What Constitutes a Winning Media Plan?
Chris Pyne, president of OMD East and chief strategy office for OMD, who was also one of the MPOY jurors, shares his thoughts on the elements of successful plans with the audience.
The MPOY Party Team
The unsung heroes of putting together a successful affair, Adweek's marketing team: from left, marketing coordinator Dane Jerabek; integrated marketing director Kym Blanchard; creative director Emily Chang; vp of marketing Liza Kirsh; and graphic designer Emily Shellenberger.