Ceft Begins With a Bit of Moet Bubbly

NEW YORK LVMH Group’s Moet & Chandon has awarded an assignment for its Moet Nectar brand of champagne to ceft and company, a new agency founded by creative director U-cef Hanjani.

The assignment calls for the New York shop to create a radio campaign for the Moet & Chandon brand that will target urban trendsetters in select, as yet undetermined markets across the U.S. The spots will break this summer. The campaign budget is estimated at $1.5 million.

For Hanjani, whose company will focus on creative and art direction, Moet Nectar is his shop’s first assignment. Previously, as a creative director at Krishenbaum, Bond & Partners, he worked on LVMH’s Hennessy, Moet and Dom Perrignon brands. Hanjani has also been responsible for creative on the Target brand and recently worked on K-Mart’s “Boxer Boogie” spot for TBWA\Chiat\Day.