CEA Sweeps Bissell From Reilly

Bissell has shifted its $20 million business to Campbell-Ewald Advertising as it moves from a marketing approach based on the features of its carpet and rug cleaners to a more brand-focused strategy.
Tom Reilly Advertising in Chicago previously handled the business on a project basis.
With CEA in Warren, Mich., Bissell wants to leverage its leadership in the so-called deep cleaning market and target its female consumers more tightly, said Ann Lamb, director of communications at the Grand Rapids, Mich.,