CEA Revamps in L.A.

Wurzel Tapped as McGregor’s Successor
LOS ANGELES–Campbell-Ewald Advertising last week announced a new executive team in Los Angeles and other changes aimed at revitalizing its West Coast operation.
The L.A. operation has not performed to agency standards, said Tony Hopp, chairman and CEO of the Warren, Mich., agency. “We’re not viewed as a major player,” he said.
To revive the office, the agency has named Debra Samuels Wurzel evp/managing director, replacing Ian McGregor, who left for McCann-Erickson, L.A., in April. Wurzel comes from Grey Advertising in Los Angeles, where she was evp and management representative for the US West Dex account.
Debbie Karnowsky, the No. 2 creative in Warren, and Jim Klock, account director for the $45 million Farmers Insurance account, are joining Wurzel in L.A. to round out the new management team.
The agency is also shifting the Farmers account to L.A., at least in part because the client is based here.
CEA’s office here recently lost the $10 million Coco’s restaurants account and is defending its $70 million DirectTV business, which has prompted speculation it may be on the verge of closing. Hopp strongly dismissed those rumors.
Media duties on the L.A. office’s estimated $200 million in billings will continue to be handled in Warren through July.