CEA Boosts Lagging L.A. Office

Agency Moves Top Execs and Farmers Insurance Account West
DETROIT–Campbell-Ewald Ad-vertising is sending several senior executives and one of the shop’s largest non-Chevrolet accounts West to bolster the agency’s Los Angeles office.
The L.A. operation has not performed to agency standards, said Tony Hopp, CEA’s chairman and chief executive officer.
“We’re not viewed as a major player [in Los Angeles],” Hopp said.
The L.A. office recently lost its $10 million CoCo’s restaurants account and is defending its
$70 million DirectTV business, which has prompted speculation it may be on the verge of closing.
Hopp strongly dismissed those rumors, and backed it up by naming Debra Samuels Wurzel the office’s new managing director and executive vice president. She replaces Ian McGregor, who left in April for McCann-Erickson in Los Angeles.
Wurzel comes from Grey Advertising in Los Angeles, where she was executive vice president and management representative for the US West Dex account.
The agency is also shifting its $45 million Farmers Insurance account from Detroit to Los Angeles, at least in part because that’s where Farmers is headquartered.
Debbie Karnowsky, No. 2 creative at the agency’s Warren, Mich., headquarters, and Jim Klock, account director for Farmers, join Wurzel to round out the L.A. management team.
“It’s a great opportunity for Debbie to have an office she can grow,” said Bill Ludwig, chief creative officer and vice chairman.
Also moving to L.A. are Catherine Carlson, vice president and management supervisor on Farmers, and Scott Voege, Farmers account executive. K