‘Catfight’ Duo Goes on Miller Lite Bottles

CHICAGO Miller Lite’s controversial “Catfight” TV commercials may have been retired but the actresses in the spots will be featured on the beer’s bottles, executives at Miller Brewing Co. said.

The Milwaukee brewer is rolling out limited edition labels for 12-ounce bottles of Miller Lite that feature actresses Tanya Ballinger and Kitana Backer. The labels show the pair, one blonde and one brunette, glaring at each other. The bottles will be sold in 10 cities.

The “Catfight” ads from Ogilvy & Mather in New York show the two voluptuous women engaged in an outrageous wresting match over whether Miller Lite tastes great or is less filling. The last spot in the series featured actress Pamela Anderson having a pillow fight with Ballinger and Backer.

The spots generated controversy and the ire of consumer advocate groups as well as buzz about the brand, but sales continue to slump.