Carmichael Adds 2 Executives

Carmichael Lynch in Minneapolis last week added two new top-level executives, naming Michael Swanson media director and Diane Jordan director of the agency’s direct marketing group.
Swanson succeeds senior partner Sumer Bileydi, who announced earlier this year he would take early retirement from the agency. Bileydi, who joined Carmichael in 1974 as its first media director, will remain at the agency until the end of the year to oversee the transition. During Bileydi’s 24-year tenure, the shop boosted its billings from $15 million to more than $200 million. Carmichael currently has a 16-person media department.
Swanson, who will also have the title of senior partner, joins the agency from Wieden & Kennedy in Portland, Ore., where he served as associate media director on the agency’s Nike account. Prior to that he worked for Messner Vetere Berger McNamee Schmetterer in New York.
Carmichael was acquired earlier this year by the Interpublic Group of Cos. in New York, which recently combined its Western International Media agency in Los Angeles and its Initiative Media unit in Paris to create the world’s largest media company. Sources said IPG-owned agencies might eventually be encouraged to consolidate media buying at the new entity [Adweek, Oct. 5.] Carmichael officials said the changes in its media department are unrelated to the IPG shift.
Jordan, who will oversee Carmichael’s direct marketing group, most recently headed the Dublin, Ireland, office of Rapp Collins Communications, a direct response agency network owned by Omnicom Group. She has worked on brands ranging from Quaker Oats cereals to Schwann’s home delivery service.