Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
And now for something completely different (to borrow an already recycled phrase from Monty Python). To inspire new thinking on combating global warming, the World Wildlife Fund/Canada and DraftFCB’s Toronto office have released what they call “possibly the world’s first completely carbon neutral” TV spot. Right. And G5s are incredibly eco-friendly if they’re carrying environmental activists aboard. Seriously, with all the power-sucking it takes to create, run and view a commercial, how could a TV spot possibly be carbon neutral? Well, in this case, the idea of recycling old TV clips is so clever that form follows function: Not only does it use already existing pieces of video, but the spot is painstakingly assembled from bits of unrelated words and phrases artfully strung together to make sentences.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in