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NEW YORK David Verklin, CEO of Aegis Group’s Carat Americas, told an Advertising Week crowd at the Time Warner Center here today that he believes advertisers will shift some $40 billion collectively out of their TV budgets in the next three years for use in new and emerging channels of communications.
But he stressed that the shift by no means signals the end of TV advertising, or the 30-second spot.
TV will still account for roughly half of the typical ad budget (or more than $125 billion across the industry), down from about two-thirds today.
“In
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