Carat, MPG in Talks With P&G

NEW YORK Procter & Gamble has had conversations with Aegis Group’s Carat and Havas’ MPG about participating in a review for the client’s $2.5 billion North American media planning account, according to sources.

The incumbents, Publicis Groupe’s Starcom MediaVest Group in Chicago and Grey Global Group’s MediaCom in New York, are already contenders [Adweek Online, April 1]. It is unclear whether other shops are involved.

P&G has said only that “a select number of new agencies” are involved in the competition. P&G declined further comment when reached today. A decision is expected by June.

Representatives from MPG declined comment and refered inquiries to the client. (The Havas shop already does work for P&G on a select number of undisclosed brands.) Carat executives were unavailable for comment.