Carat ICG Adds $50 Mil. From 7 Shops

Seven members of an association of small, independent agencies have allied themselves with giant media service Carat ICG, which will run the business out of its Chicago office.
Seven of the Advertising & Marketing International Network’s 31 agencies have chosen to turn to Carat ICG for at least some portion their TV and radio buying duties. Some will use Carat ICG only as an additional bullet in new business pitches. Media billings from the seven shops were estimated by Carat at $50 million.
The agencies are: Hoffman York, Milwaukee; Bailey Lauerman & Associates, Lincoln, Neb.;