Carat Adds Spectrum Brands’ Planning, Buying

CHICAGO Lawn and garden care company Spectrum Brands has tapped Carat North America to handle media planning and buying on its $5-10 million account, the media service said.

The account will be managed out of the company’s Chicago office. “Spectrum Brands has terrific products, and we are thrilled to be joining their team,” said Carat Chicago managing director Susan Rowe in a statement. “We plan to complement their strategic approach to the media to ensure that the company meets its growth goals and exceeds its customers expectations.”

Rowe will lead the business. Additional staff on the account will be senior vice president Mark Willson, group media director Elizabeth Amstutz, account director Brent Hardesty and planning supervisor Joe Linsky.

St. Louis-based Spectrum Brands spent $2 million on advertising last year and $5 million through August of this year, according to Nielsen Monitor-Plus.