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Seeking to build sales for its Cap’n Crunch brand among adults, Quaker Oats this week breaks a new TV and print campaign that plays on baby boomers’ nostalgia for the sugary taste of the cereal, which has previously been targeted solely at kids.
The campaign from Foote, Cone & Belding, Chicago, includes two national network TV spots and two print ads for national magazines. The work features the cereal’s Cap’n character beseeching adults to try the cereal they used to love.
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