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WASHINGTON, D.C.-Two high-profile senators staked out positions against alcohol advertising last week, further stoking the liquor ad controversy.
Sen. Ernest Hollings, D-S.C., said that the Federal Communications Commission should not renew the license of any broadcaster which has previously aired liquor ads.
Separately, Sen. Robert Byrd, D-W.Va., persuaded the U.S. Senate to pass amendments to the District of Columbia Appropriations Bill, which would ban all alcohol billboards in the District.
Advertising trade groups said they believed there were First Amendment issues with both Hollings’ proposal and Byrd’s bill.
Hollings’ statement came during the Senate Commerce Committee hearings on the nominations of three potential FCC commissioners: Michael Powell (son of Colin Powell), Harold Furtchgott-Roth and Gloria Tristani.
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