Cantina Del Rio: NOT NECESSARILY THE NEWS

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





AGENCY: Eire Partners, Chicago
CREATIVE DIRECTOR: Jarrett Nathan
COPYWRITER: Don Nelson
ART DIRECTOR: David Toyoshima
PRODUCER: Steve Ross
CLIENT: Bob Evans Farms, Cantina Del Rio subsidiary, Columbus, Ohio
So the client has a new hip restaurant concept it’s testing on Ohio, and wants an impactful campaign . . . on a shoe-string budget. That’s what Chicago-based Eire Partners faced when it was asked to develop some spots for Bob Evans Farms’ Cantina Del Rio restaurants. The agency shot 10 hours of videotape for ‘practically nothing,’ and inserted some funny graphics and old bad grade-school film and produced 12 ads that make the restaurant look different and fun.









AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in