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NEW YORK The Cannes Lions International Advertising Festival has added another competition to its 2009 lineup, the PR Lions, and has named Tim Bell, chairman of Chime Communications, chair of the inaugural jury.
According to event organizers, the new contest will honor “the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organizations and their publics.”
Entries will be evaluated based on strategy, creativity and originality, execution and results.
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