Cambridge Shop Recasts BTU

Baldwin & Stone is helping BTU retool for the Web.
The Cambridge, Mass., shop won the account after a review that included Portsmouth, N.H.-based Casey & Co. and Red Brick Design, Chelmsford, Mass., said BTU marketing and communications director Marie Roy. Billings will likely be in the $1 million range, she said. The incumbent was Benes Communications in Lexington, Mass.
“I was looking for a marketing arm and more of a strategic vision,” Roy said. As its first assignment, Baldwin & Stone has produced a series of trade-show teaser ads introducing a new thermal processing system.