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Small reviews for $1 million accounts rarely attract a wide spectrum of enthusiastic agencies-unless the client is The Metropolitan Museum of Art in New York.
The institution’s account has agencies large and small suddenly rediscovering their civic-mindedness.
On the contenders list, McCann-Erickson and Grey Entertainment are the two largest shops of the seven the client is considering. The others: six-year incumbent LaPlaca Cohen; The Abelson Co.; As If (formed in April by the merger of Anda & Scotti and the U.K.-based
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