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PlanetOutdoors.com has selected Crispin Porter & Bogusky in Miami as its agency, according to Larry Weisberg, the Boulder, Colo., consultant conducting the review.
The other finalist was Carmichael Lynch of Minneapolis.
According to the winning agency, the client is projecting a budget of $13 million through next year. The company, a startup Web site specializing in outdoor recreational equipment and apparel, had met with seven contenders before narrowing the contest to two shops.
“We were looking for a creative home run,” said Weisberg, who will continue to serve as marketing consultant to the online company while it seeks a permanent vice president of marketing.
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