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NEW YORK Raisins were last seen dancing in TV spots in the 1980s. But the California Raisin Marketing Board’s new “Wise choices” campaign will give the fruit a loftier Zen twist, touting them as a convenient, wholesome snack that delivers quick energy for healthy lifestyles.
The Fresno, Calif., CRMB, an industry trade group for raisin growers and marketers like Sun-Maid, said it is committing $4.6 million behind a marketing budget that includes print, via MeringCarson, Sacramento, Calif.,
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