The Next Big Idea: The Future of Branded Entertainment
Hollywood, Calif., Jan. 17
At this event, leaders will discuss how to move beyond licensing agreements and product placement to entertainment-as-marketing events. Explore the convergence of marketing, music, sports and Hollywood. This event is sponsored by Adweek, Billboard and Nielsen Entertainment, among others. For more info, call Jaime Kobin at (646) 654-5169, e-mail firstname.lastname@example.org or visit www.thenextbigidea.com.
Panel Discussion: Trends in Marketing
Ann Arbor, Mich., Jan. 18
Ask the pros about their experiences at this interactive forum. This Ad Club program, held at the Ann Arbor IT Zone, will also showcase members’ work. Bring your favorite ad with you, along with an easel, to this meeting. For more info, contact Meaghan McCann at email@example.com, or visit www.a2ac.org.
Small Business Forum: An Evening with Google
New York, Jan. 24
Derek Kuhl and Lindsay Van Houten lead Google’s Special Agency Team, launched in 2004 and designed to provide dedicated sales and service to midsize agencies. They will discuss interactive advertising and search marketing. This event will be held at the Advertising Club. For more information, call (212) 533-8080, ext. 203, or visit www.theadvertisingclub.org.
Executive Leadership Program
Santa Monica, Calif., Jan. 30-Feb. 3
This management-training program is designed specifically for agency senior executives in all disciplines. Through case studies and simulations, participants will receive the knowledge they need to successfully solve the challenges of general agency management issues. The program, sponsored by the 4A’s, will be held at Shutters on the Beach. For more information, contact Michelle Montalto at firstname.lastname@example.org.
Most Promising Minority Students
New York, Feb. 7-9
This American Advertising Federation event connects the advertising industry with the nation’s top minority college seniors. Recruiters can meet fresh talent, further prepare advertising’s best young prospects and help the industry’s workforce better reflect the multiculturalism of today’s society. The program not only honors the students, but enhances their knowledge and understanding of the advertising industry by offering networking, interviewing and industry immersion opportunities with professionals. This event, a program of the AAF’s Mosaic Center on Multiculturalism, will be held at the New York Athletic Club. For more information, contact Sharon DeHaney at (800) 999-2231, or visit www.thearf.org.
Media Summit New York
New York, Feb. 8-9
At the Third Annual Media Summit New York, join the top minds in broadcast and print media, advertising and marketing, broadband, cable and wireless, news and entertainment, technology and finance. This event will be held at the McGraw-Hill Building. For more info, call (212) 352-9720, e-mail Victor Harwood at email@example.com or visit www.media-summit.com.
Wake Forest MBA Marketing Summit/4A’s Creative Competition
Winston-Salem, N.C., Feb. 9-11
Showcase your most creative multimedia ad campaign and earn recognition for your work in the inaugural 4A’s Creative Competition. This event is part of the annual Wake Forest University MBA Marketing Summit, which ends with an exciting awards gala. This year, we are proud to add the 4A’s Creative Competition as part of our Marketing Forum, a gathering of nationally prominent senior marketing executives, area business leaders and MBA students and faculty. A panel of four to five CMOs from major corporations will critique each presentation, and a winner will be chosen. For more information, e-mail Joseph Carlucci at firstname.lastname@example.org, or visit www.aaaa.org.
New Business Development: A Different Approach for Different Times
Chicago, Feb. 16
When you’re in a pitch, there are odds. But if you don’t get invited, there isn’t even a game, let alone odds. It’s incredibly frustrating to not be able to get considered by the clients you really want. This seminar, to be held at the Draft office, covers every aspect of the new-business development process, but primarily focuses on what agencies need to do most: develop effective, ongoing prospecting strategies to go after the clients they really want. For more information, contact Cecilia Graham at email@example.com, or visit www.aaaa.org.
Cincinnati, Feb. 24
Network with industry professionals; learn about the opportunities in advertising, marketing, broadcasting, graphics and research; have your resumés and portfolios reviewed by professionals who hire throughout the year; and hear exciting speakers explain how to really make it in advertising. This Ad Club Cincinnati-sponsored event, to be held at the Montgomery Inn Banquet Center, includes lunch. For more information, call Judy Thompson at firstname.lastname@example.org, or visit www.adclubcincy.org.
10th Annual New York Magazine Day
New York, April 20
Join The Advertising Club and the Magazine Publishers of America in celebrating the 10th Annual New York Magazine Day, which offers insights and opportunities to connect with publishing and advertising influentials. This event will be held at the Marriott Marquis. For more information, visit www.theadvertisingclub.org.
M2W: Marketing to Women Conference
Chicago, May 8-9
This national marketing conference, featuring several guest speakers, is designed to help businesses learn how to increase their emotional, cognitive and financial share of the powerful women’s market. This event will be held at the Chicago Cultural Center. For more info, call (860) 724-2649, ext. 11, or visit www.m2w.biz.
Please send calendar listings to Diana Lee at email@example.com.
Calendar Of Events
The Next Big Idea: The Future of Branded Entertainment