Calendar Of Events

2005 Creative SymposiumSt. Louis, Oct. 28Executives from top agencies will discuss how to develop superior work. Speakers include Hal Riney, former chairman, Publicis & Hal Riney, San Francisco; Daniel Russ, svp and group creative director, GSD&M, Austin; Martin Orzio, evp and chief creative officer, BBDO Chicago; and others. This event, sponsored by the 4A's St. Louis Council Board of Governors, will be held at The Sheldon Concert Hall. For more info, e-mail Bob Linden at bobl@aaaa.org.the queer eye and what they buy: advertising to the gay marketNew York, Nov. 1Research shows that the gay and lesbian community has more disposable income, is more tech-savvy and is brand loyal. Hear a panel of client-agency teams who have been successful in marketing to the growing U.S. gay and lesbian population. Presented by Logo and The New York Times, this event will be held at The New York Times Executive Dining Room. For more info, call (212) 533-8080, ext. 207, or visit www.theadvertisingclub.org.philadelphia 4a's fourth annual cannes lions advertising festival This event showcases the 2005 Cannes Festival's award-winning advertising from all over the globe in select cities. This event, presented by the 4A's Philly Council and USA Today, will be held at The University of Pennsylvania Museum of Archaeology and Anthropology. For more information, call Cathy Schwartz at (856) 488-5500, ext. 2107, or visit www.aaaaphilly.org. advertising production club of new york's 36th annual Fall Dinner Dance The Advertising Production Person of the Year (APPY) awards will be presented along with dinner and dancing. This event will be held at the Roosevelt Hotel. For more information, e-mail admin@apc-ny.org.Client Compensation Discussion: Value/Performance Based ApproachesDearborn, Mich., Nov. 15Sponsored by the 4A's Michigan Council, this event deals with value- and performance-based approaches. Agency compensation is a major challenge for both agencies and advertisers. The issues are all too familiar: Cost-based arrangements cap the agency's profit potential and often omit legitimate costs from fee calculations; procurement's focus is on getting more work at a lower cost; and clients need to verify that they are receiving fair value from their marketing investment. Tom Finneran, 4A's evp, agency management services, is a featured speaker. This event will be held at the Dearborn Inn. For more info, contact Bob Linden at bobl@aaaa.org, or visit www.aaaa.org.2005 4A's Agency Public Relations ConferenceNew York, Nov. 15Titled "Reputation Management: Our Agencies, Our Clients, Our Industry," this conference, held at New York University's Kimmel Center, will address best practices. Speakers include Chuck Porter of Crispin Porter + Bogusky, Helio Fred Garcia of Logos Consulting Group, Keith Reinhard of DDB Worldwide and Tim Williams of Ignition Consulting Group. For more info, visit www.aaaa.org.The Future Direction of Online Advertising New York, Nov. 16Get a close look at some of the best interactive campaigns of 2005, including work by Audi, Pepsi and Virgin Atlantic. Panelists include Frank Cooper III, vp, promotions, interactive & entertainment marketing, Pepsi-Cola North America; Chris Rossi, vp of marketing, Virgin Atlantic; Jeff Steinhour, managing partner, Crispin, Porter + Bogusky; and Brad Brinegar, McKinney + Silver. Jerry Shereshewsky of Yahoo! will lead the discussion, to be held at the Millennium Broadway Hotel. For more info, call (212) 533-8080, or visit www.theadvertisingclub.org.Please send calendar listings to Diana Lee at dlee@adweek.com.

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