CALENDAR


CHICAGO/AUG. 12
The Media Research Club of Chicago’s luncheon meeting examines ways to quantify the success of sponsorship programs. The event is at the 410 Club, beginning at noon. For info, call Sara Withrow at (312) 683-5117.

CHICAGO/AUG. 13
The Chicago Association of Direct Marketing will hold its annual meeting, including installation of Sheldon Soble as 1997-98 CADM president. The event is at the 410 Club, beginning at 11:30 a.m. For info, call Sharon Bennett at (312) 644-0828.

KANSAS CITY/AUG. 14
The Business Marketing Association of Kansas City will host a Summer Social After Hours at The Millcreek Brewery in Westport, Mo. For info, call Jan Ray at (816) 474-3200.

CHICAGO/SEPT. 7-9
The Association of Promotion Marketing Agencies Worldwide holds its 1997 Fall Conference at The Drake Hotel. This year’s meeting focuses on agency performance and effectiveness. For info, call (203) 325-3911.