Cajun Line

Look at ads for fishing equipment and you’d think fishing is less a sport than a vendetta. Minneapolis-based GdB (aka Gabriel deGrood Bendt) provides a lively example of the genre in this ad for Cajun Line. The motto “Fish won’t know what hit ’em” makes it clear that Cajun won’t give the little devils a sporting chance, and that seems to be the way fishing enthusiasts feel about the matter. Anyhow, the use of fishing line to create line drawings gives this campaign a distinctive look, helping it cut through the usual fishing-line clutter like a fish-gutting knife through melted butter.