Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Cadillac’s first work from Modernista! introduces the theme “Life. Liberty. And the Pursuit” in an attempt to connect with a younger generation of potential customers.
“We have raised awareness and achieved good momentum with the Cadillac brand,” said Cadillac global marketing director Liz Vanzura, in a statement. “But now it’s time to put a face on the brand and invite more consumers to experience what Cadillac has to offer.”
The independent agency in Boston added the creative portion of Cadillac’s estimated $240 million ad account in two phases without reviews earlier this year.
According
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in