Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Cadillac has lined up John Travolta and others in the cast of MGM’s upcoming feature Be Cool, to promote its sponsorship of Super Bowl XXXIX and support sales of the Cadillac V-Series performance vehicle.
The effort centers on a national short-film competition for aspiring filmmakers: make a five-second movie for a chance to attend a private screening of Be Cool with director F. Gary Gray in attendance. The feature is a sequel to Get Shorty, in which Travolta played a Cadillac-driving gadabout, Chili Palmer.
Be
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in