Cadient Bolsters Tech Offering With Purchase

NEW YORK Cadient has acquired some of the assets of InterMedia Interactive Solutions, an Internet-technology company that caters to pharmaceutical marketers.

As a part of the deal, Cadient picks up InterMedia’s technology products, including an application that helps pharmaceutical companies forge relationships with key opinion leaders who are influential in clinical approval and acceptance of new brands.

The purchase, which is expected to add to current year revenue, “lays the groundwork for Cadient to realize its goal of growing 50 percent per year through both organic growth and acquisition of complementary offerings,” said company CEO Bob Weissman. The 12-year-old Conshohocken, Pa.-based online-marketing agency works on healthcare brands from marketers such as GlaxoSmithKline, Procter & Gamble and Johnson & Johnson.

Concurrently, Cadient has introduced Saband Technologies, a subsidiary that will develop technology for pharmaceutical clients. Leading the new unit is InterMedia president and CEO Ashesh Shah, who founded his company, also based in Conshohocken, in 1991.

Financial terms of the transaction were not disclosed.