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DETROIT General Motors is about to debut its largest movie product placement ever as the result of a deal with Warner Bros.
The Cadillac CTS sedan and Escalade EXT sport utility vehicle will star in a 15-minute freeway car chase in The Matrix Reloaded from Warner Bros. Pictures and Village Roadshow Pictures. The movie opens May 15 and is the second installment of a sci-fi/action film trilogy that began with The Matrix in 1999.
“Even though Cadillac has appeared in more than 100 films over the past 100 years, this marks the first time Cadillac has strategically invested and leveraged its products in a major film,” said Mark LaNeve, Cadillac general manager, in a statement.
GM
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