NEW YORK – The consensus among sales executives at cable networks is that 3rd QTR is starting to move, now that 2nd QTR is sewn up for all intents and purposes. And some sales executives are hoping to see fair-size increases. ‘It’s a combination of two seasons, really,’ explained one multi-network sales executive. ‘You’ve got the end of summer and the start of fall.’ He sees spending increases by packaged goods advertisers.
Copyright Adweek L.P. (1993)