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CHICAGO GNC will target people who are barely three days into their New Year’s resolutions with a $40 million yearlong “What’s your goal?” campaign.
TV spots, from independent agency Cramer-Krasselt in Milwaukee, debut this week, positioning GNC as a destination for anyone interested in health and wellness, not just gym rats and the diet obsessed.
TV will run during news-oriented network and cable programming and in 20-25 publications including ESPN: The Magazine and Men’s Health.
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