Independent Cramer-Krasselt in Chicago landed creative on H.J. Heinz Co.’s $15 million frozen foods account, besting Doner and Element 79 in a review, sources said. The business includes the Ore-Ida and Smart Ones brands, previously at Omnicom’s DDB in San Francisco. New York consultancy Roth Associates managed the process.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity