C-K Adds CCO, GMs to Executive Ranks

CHICAGO Independent Cramer-Krasselt has expanded its executive management team, naming its first chief creative officer and general managers for its Chicago and Milwaukee offices.

“When I became president of Cramer-Krasselt in 1985, I had a vision,” said agency president and CEO Peter Krivkovich. “I wanted to maintain our independence and grow to be the largest independent in the country . . . We have made great strides toward these goals under my tenure and, with this outstanding senior management team in place, we will continue our momentum.”

Marshall Ross, who had been serving as the agency’s executive creative director, was named chief creative officer, overseeing creative in the shop’s offices in Chicago, Milwaukee, Phoenix and Orlando, Fla.

Karen Seaman, who was executive vice president in the agency’s corporate headquarters in Chicago, was named general manager of the office, while John Melamed and Betsy Brown, executive vice presidents of the Milwaukee office, were promoted to co-general managers there.

Ross, Seaman, Melamed and Brown will all report to Krivkovich. Dean Stefanides and Larry Hampel, who each serves as general manager and executive creative director of Cramer-Krasselt/Hampel Stefanides in New York, will continue to report directly to Krivkovich.

With more than $550 million in capitalized billings, C-K bills itself as the country’s fourth-largest independent agency. Doner in Southfield, Mich., The Richards Group in Dallas and Wieden + Kennedy in Portland, Ore., are believed to be the top three.