C-E Taps Kogler To Run New Biz

Doner veteran Stacey Kogler has not had much of a break-in period since joining crosstown shop Campbell-Ewald as svp, manager of new business.

The Warren, Mich., agency has been in the midst of several high- profile new-business pitches, including Alltel’s $70 million creative review—won last week by DDB in Chicago—and the faceoff for the American Legacy Foundation’s $50-60 million account.

In the new-business role, Kogler, 39, replaces Lorraine Brogan, who takes over as management supervisor on the National City Bank account. Kogler is expected to pick up more account-management duties as business is added, said Jeff Seregny, evp, account director, to whom Kogler reports.

“As I see it, the new-business and account-management skills parlay one into the other,” Seregny said. “She has both skills, so we wanted to utilize that and expand the position.”

Kogler, who has a communications degree from Michigan State University, spent 16 years at Doner, most recently as an account director. She said her major accomplishments there were overseeing the expansion of BF Goodrich’s marketing efforts and building an account team for PNC Bank. Kogler started at Doner as an assistant business manager in the creative department.

At C-E, Kogler joins a growing new-business department that also includes Leslie Racey, whom Seregny recently hired as svp, director of business development for the marketing-communications-services unit, a new post.

Kogler already knows several of her new co-workers, who, like her, previously worked at Doner. She found out about the position from the wife of C-E svp, creative director Steve Platto.

“Detroit is a very close-knit ad community,” she said. —TANIA D. PANCZYK