Burrell Gets ‘Real’ For Coke

Burrell Communications Group this week unveils three TV spots in the “Real” campaign for Coke Classic that will target African American consumers, the client said. The first spot breaks on Feb. 17 and features Nu Soul Classic recording artists singing an a cappella version of the jazz hook “Real Compared to What,” which was featured in a prior spot, and a rendition of the Alabama song “Mountain Music.” Another spot shows a graffiti artist spray painting the Nu Soul artists’ portraits. Coke plans to use the same artists in a print campaign.