Burnett Hires 2 From Outside

In announcing a sweeping structural reorganization of Leo Burnett’s domestic operations, chairman Rick Fizdale had vowed to infuse the agency with fresh thinking. Two hires last week showed the agency’s determination to honor that vow, despite its longstanding tradition of hiring almost solely from within its ranks.
The most surprising was the naming of Myron Lyskanycz as managing director of one of the seven miniagencies into which Fizdale’s restructuring program is fracturing its operation. Lyskanycz will oversee account services in “Agency D,” the sub-agency that handles such clients as Arthur Andersen; Carpet & Rug Institute; Dairy Management; Morgan Stanley Dean Witter; Hallmark; Kraft Foods; and National Cattlemen’s Beef Association.
Lyskanycz previously was a managing partner in charge of new business development at Ogilvy & Mather here.