Burnett, Arc Define Executive Roles

CHICAGO Publicis Groupe agencies Leo Burnett and Arc Worldwide today outlined new executive responsibilities at the two agencies, including those of North American co-presidents Rich Stoddart and Juan Carlos Ortiz.

Additionally, Arc president Marc Landsberg— who had initially indicated he would leave the agency—has opted to stay.

Burnett and Arc last December said they would more closely align their operations to better serve clients and boost efficiency.

Landsberg continues as Arc’s worldwide president, as well as overall director of corporate strategy and development for all of Burnett, reporting to the latter’s worldwide CEO, Tom Bernardin.

“After reflecting for the last 45 days, I’ve decided that the best place to exercise my entrepreneurial spirit is right here, at a $1 billion company that is going through a terrific reorganization and rejuvenation,” Landsberg said. “There’s nothing but opportunity here.”

Stoddart will oversee the Chicago and Detroit offices of both Burnett and Arc, as well as focus on account management and current client relations.

Ortiz will oversee operations in Toronto and Mexico, as well as Arc’s San Francisco office and Burnett’s Hispanic subsidiary Lapiz. He will also have oversight for the creative departments of Arc and Burnett in all North American offices.

In addition, the agency has assigned Burnett chief marketing officer Ben Kline to work on mining current clients for additional business (as director of client development, reporting to Stoddart), while Arc CMO Lisa Hurwitz will handle outside new business development (as director of new business, reporting to Ortiz.)

Bernardin disclosed the initiative to have the agencies work more closely together in December, consolidating both brands under one P&L in the U.S.