Burger King Staged a Car Fire on a Highway, and Surprised Those Who Stopped to Help

Today is Good Samaritan Day. And rather than spend 15 minutes whipping up a dumb social post, Burger King goes the extra mile with a fun real-world stunt—staging a car fire on the side of a highway, and then offering a special treat to the good samaritans who stopped to help. The film, by David Miami, was shot on a stretch of road in Vasquez Canyon, California, and the good samaritans who stopped "are real," the brand tells us. See how it played out here: [kickout id="1"] "The film showcases the genuine outpouring of concern from those who pulled over to lend a hand, quickly turning to relief as they realized the flames were from a grill, and not an engine fire," BK said in a statement. "These good samaritans were prepared to help in any way possible, from running up with fire extinguishers to attempting to douse the flames with a handful of sand." The fast-food chain adds: Sometimes a simple gesture can be a reminder of how great it feels to do good." BK has been really into real-world stunts lately, reprising a tactic of CP+B's for the brand a decade ago. Recent examples include the famous "Bullying Jr." and "Whopper Neutrality" stunts. UPDATE: Some viewers have noticed similarities between this spot and a BBQ Quebec spot from last year. A rep for BK denied the campaign was copied. "This is a coincidence and further proof that good ideas can come from anywhere," the rep said. "The Good Samaritan Whopper campaign is a natural expression of who we are as a brand and our positioning." CREDITS Client: Burger King Agency: David the Agency Spot: The Good Samaritan Whopper Client: Burger King Executive Group Creative Director: Tony Kalathara Group Creative Director: Jason Wolske Group Creative Director: Danny Alvarez Art Director: Curtis Caja Copywriter: Dan Flora Head of Global Production: Veronica Beach Producer: Renata Neumann Producer: Octavio Luna Sr. Business Affairs Manager: Barbara Karalis Planning Director: Jon Carlaw Account Planner: Matias Candia Managing Director: Paulo Fogaça Head of Account Management: Carmen Rodriguez Account Director: Stephanie Clark Account Supervisor: Rafael Giorgino Management Supervisor: George Quiroz Sr. Account Executive: Margarita Pena Production Hey Wonderful Director: Sam Cadman Managing Director: Michael Di Girolamo Executive Producer: Sarah McMurray Producer: Angela Jones DOP: Matthew Woolf Production Design: Andy Rhodes Editorial And Online Cosmo Street Editorial Executive Producer: Yvette Cobarrubias-Sears Head of Production: Marie Mangahas Producer: Tina Evanow Editor: Hugo Jordan Flame Artist: Shinya Sato Music Original Music: Composers: Beacon Street Studios Executive Producer: Adrea Lavezzoli Mix House: Beacon Street Studios Mixer: Amber Tissue Mix Asst: Aaron Cornacchio Senior Mix Producer: Kate Vadnais Licensed Music: Extreme Music