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Burger King Corp. announced today that Christopher E. Clouser will join the company as executive vice president and chief marketing officer, effective immediately.
Clouser, 49, was chief executive and executive board member of the Minnesota Twins Major League Baseball Club until Dec. 12, 2000. Clouser will be responsible for creating and implementing global marketing strategies, including research, new products, pricing and promotions.
As part of its newest campaign, Burger King said it will expand its bundled menu offerings with additional sizing and stronger promotions for its popular Value Meals, beginning with a national program called “Make It A Meal for 99 Cents.”
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