Budweiser today released its second Super Bowl 50 spot, a follow-up to last year's "Brewed the Hard Way."
The Anheuser-Busch brand will run a 30-second version of the spot, "Not Backing Down," created by Anomaly in New York, during the Big Game. Instead of featuring puppies, which Budweiser has found success with in recent years, the spot focuses on its signature Clydesdales—complete with close-up shots of the horses' rippling muscles—meant to convey the strength of the brand.
Here's the extended, 60-second version of the ad:
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Client: A-B InBev/Budweiser
Production Company: Anonymous Content
Director: Chris Sargent
Sr Executive Producer: Gina Zapata
Producer: Brady Vant
DP: Dan Mindel