Budweiser Honors Military Families and Veterans in Emotional New Campaign

Promoting its Freedom Reserve Red Lager

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

In anticipation of Memorial Day, Budweiser has released a tearjerker spot featuring military families and veteran brewers meeting for the very first time. Through the company, veterans brew a special beer—Freedom Reserve Red Lager—to raise funds for nonprofit organization Folds of Honor, which gives educational scholarships to military families.

Budweiser has raised $14 million in support of Folds of Honor and provided support to over 3,000 military families across the country, according to a statement. Freedom Reserve is the most recent in a long list of initiatives by Budweiser to support veterans and military families.

Freedom

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in