CHICAGO – David Sparks, senior vp/marketing and sales at Budget Rent a Car, left the company to join Budget’s promotion and direct-mail shop Robinson & Maites, as a vp, the company announced on Friday. The agency, which developed Budget’s travel agency marketing program, has worked with Budget since 1990. Tracy-Locke, Dallas, handles Budget’s creative.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity