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Bud Light has brought back its team-specific cans for the 2016-2017 NFL season. The beer behemoth has partnered with 27 of the 32 NFL teams on distinct can designs, which got a minimalist makeover from design firm Jones Knowles Ritchie.
The streamlined look is intentional, according to Bud Light's VP, Alexander Lambrecht: "A lot of the design language that we've been using ever since we introduced the new design has more single-minded, much more simple sophistication, much more celebrating what we want to celebrate."
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