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E-commerce software provider Broad Vision has launched a review for its advertising account.
The Redwood City, Calif., com pany worked with CGN Marketing & Creative Services in Boston until recently, first on a project basis and then as agency of record. CGN’s latest work consisted of print, direct mail and online ads tagged “Personalizing e-business.”
The budget has been in the mid-seven-figures, but will likely increase, sources said. BroadVision’s desire to compete in the increasingly competitive global market against rivals such as Allaire and Open Market is partly fueling the review, according to sources.
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