Brewery Taps Doerr Associates

BOSTON-Hoping to make a splash in the world of microbrewed beers, Doerr Associates this spring will introduce Cottage City Brewing Co.’s Offshore line of beer.
The microbrewery on Martha’s Vineyard chose the Winchester, Mass., shop after an informal review, said Cottage City president Robert Skydell.
“[Doerr] seemed to have a much broader understanding of what was required beyond the design itself,” said Skydell. “They were the only [agency that] addressed product placement and product launch. Everyone else looked at it as a logo treatment.”
Doerr Associates will create a brand identity, logo and packaging for Offshore’s three beers: Offshore Ale, Inkwell Extra Stout and Downtown Nut Brown, said Doerr Associates vice president Leslie Hanlon.