Brewery Taps Doerr Associates

BOSTON-Hoping to make a splash in the world of microbrewed beers, Doerr Associates this spring will introduce Cottage City Brewing Co.’s Offshore line of beer.
The microbrewery on Martha’s Vineyard chose the Winchester, Mass., shop after an informal review, said Cottage City president Robert Skydell.
“[Doerr] seemed to have a much broader understanding of what was required beyond the design itself,” said Skydell. “They were the only [agency that] addressed product placement and product launch. Everyone else looked at it as a logo treatment.”
Doerr Associates will create a brand identity, logo and packaging for Offshore’s three beers: Offshore Ale, Inkwell Extra Stout and Downtown Nut Brown, said Doerr Associates vice president Leslie Hanlon. Promotional efforts will initially focus on Boston, with the extended New England area targeted sometime in the future, she said.
Hanlon declined to reveal billings, saying only that the win was an “opportunity to take our packaging and design experience to a new audience.”
Although the Offshore line is currently available solely at Cottage City’s brew pub, City Ale & Oyster in Oak Bluffs, Skydell said he hoped it would arrive in Boston and Cape Cod in the spring.
Redbones in Somerville, Mass., will probably carry the Inkwell Stout on tap next month, Skydell said.
In spite of a microbrew market that is growing ever more crowded, Skydell said the timing couldn’t be better. “I think there’s plenty of room in the market,” Skydell said. “We have a superior product, but I think we also have a story to tell. We are the only brewery on the Vineyard, and the Vineyard sells. It’s a lifestyle place, and this product will allude to that lifestyle. Offshore has a nautical and ‘get away from it all’ image.”