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DALLAS Calise & Sedei has launched a customer relationship management division and has hired former Targetbase executive Ed Brassel as managing director.
With the formation of the new division, principal Charlie Calise said his shop can now pitch new business with a fully integrated approach that includes strategic planning, advertising, media planning and buying,interactive services and public relations. The Dallas agency has been adding the other services since opening last February; the CRM division
completes the equation.
“To
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