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Brandstorm, Northlich’s brand-strategy and new-product consultancy unit, has picked up work from Royal Numico and Calphalon Corp.
A consultant recommended Brandstorm to Royal Numico, a Dutch company that owns General Nutrition Centers and Rexall Sundown, said Jeff Du fresne, Brandstorm’s evp and managing director.
Brandstorm, a division of Cin cinnati-based Northlich, plans to help Royal Numico roll out three new products, said Dufresne, declining to provide details.
Calphalon, the Perrysburg, Ohio-based cookware division of Newell Rubbermaid, also enlisted Brandstorm for strategy work, Dufresne said.
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